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Alumnae Spotlight
spotlightAlverno Alum Places First in Category
Peeps Eyewear Named a Winner in Governor's Business Plan Contest

During the Spring Semester 2010 the Alverno College School of Business actively supported Alumni relating to community based entrepreneurial initiatives, Bizstarts College Consortium Business Plan Competition and the Wisconsin Governor’s Business Plan Contest.

Recent graduates Crystal Askari ’10 and her teammate Kimberly Hoy ’10 were awarded Honorable Mention and a cash prize of $500 while being recognized at the Bizstarts awards reception on May 26, 2010. Their new company, 100% Organic, offers healthy, organically grown food via innovative drive-thru outlets constructed of recycled international shipping containers.

Peeps Eyewear, a Madison-based company, with strong ties to the Fox Cities, took first place in the business services category in the 2010 Wisconsin Governor’s Business Plan Contest.

Kristin Benson Ellsworth ’91, who founded and developed Peeps Eyewear, designs and markets quality children's optical frames for preschool-age children who GET to wear glasses. Ellsworth was among 12 contest finalists selected from 284 entrants who showcased their business plans to the judges at the 2010 Wisconsin Entrepreneurs’ Conference held June 8-9 in Milwaukee.

The judges named four category winners, in addition to a grand prize winner. Peeps Eyewear was named the winner of the business services category which had 97 entrants. Her first-place win includes a $10,000 prize.

“I’ve been working to build this company for the past three years and winning in my category feels amazing," Ellsworth said. “I am incredibly grateful to my wonderful team that has supported me throughout this process and to the contest judges for believing in my business plan and vision for Peeps Eyewear.”

“Crystal, Kim and Kristin are emblematic of the high quality, motivated students who have graduated from Alverno College,” stated Dan Matre Assistant Professor, School of Business. “The School of Business was most willing to assist these Alverno Alumni when asked to provide advisory input.”