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PCM Courses

PCM 130 Writing: The Editing Process
Prereq. CM 110 or CM 111
The student refines her ability to write for specific purposes and specific audiences in situations involving the translation of new and/or technical information. She also learns to edit her writing and that of others to meet the demands of varied formats, functions, and audiences. With a preliminary investigation of readability research, she focuses on clarity of presentation.


PCM 170 Visual Communication
Prereq. CM 111 or CM 112
This course emphasizes the principles of design as they relate to the visual presentation of information. The student learns to use desktop publishing software and computer systems to design print media layouts. She also learns to apply compositional and technical criteria in photography projects and develops a repertory of skills for critically viewing, selecting, and/or producing visual media.


PCM 230 Influence and General Semantics
Prereq. CM 156Q; ICM Level 3
The student learns to systematically analyze the relationships between human experiences and human communication. Using the principles of general semantics, she addresses the questions of how language affects attitudes and behavior. She sharpens her sensitivity to her own and others' use of language and develops tools for analyzing interpersonal, group, and media communication.


PCM 250 Micro and Mass Media Communication
Prereq. PCM 170; PCM 210 or PCM 230
Through production and engaging text-based activities, the student builds a solid foundation of multimedia and we software knowledge, design techniques, and problem-solving strategies for creating effective digital media messages. She adapts communication models to guide her projects and learns how audience diversity in mass and micro media contexts, media history ethical-legal issues and technical systems influence message designs and user/audience interaction.

PCM 300 Advanced Writing: Professional Applications

Prereq. PCM 170; PCM 200; PCM 210 or PCM 230or PCM 130 and CMT 101 completed
Building on communication theory and demonstrated effective writing strategies, the student expands her ability to write in various areas of professional writing, including creative, news, media, technical, and public relations writing. She learns and applies guidelines for publications. In addition to developing a refined awareness of and sensitivity to various audiences and purposes, she begins to create her own professional writing portfolio.


PCM 320 Advanced Media Studies & Multimedia Presentation
Prereq. PCM 170; PCM 200; PCM 210 or PCM 230
Media analysis, public performance, and digital video production projects form the learning core of this advanced-level course. The student works with media theory and cultural studies to investigate media's social impact. Within professional and personal contexts, she refines critical and creative skills to design, produce and evaluate multimedia messages that support a sophisticated level of presentation work. She also draws upon her knowledge of media and production to create a final digital video project.
PCM 400 Communication Theory & Research
Prereq. Integrated Communication Level 4; PCM 210; PCM 230; PCM 250; PCM 300; PCM 320 or concurrent registration; AC 312; AC 362 or concurrent registration
Deeper understandings of major theoretical perspectives and research methods in the communication discipline and profession are emphasized in this upper-level course. The student examines how communication theory and research informs professional practice and how professional practice informs communication theory. She employs a systematic approach to prepare an extensive proposal for problem-based communication research. Her works supports and prepares her for such contexts as graduate school and grant writing.
CLD/PCM 421 Newswriting
Prereq. PCM 300; PCM 320; AC 312
As a staff member of a student production team, the student learns news gathering techniques, journalistic styles and editing. She learns various formats used in newswriting - leads, news stories, feature stories, interviews, and editorials. She also practices page layout and design incorporating graphics, illustrations, and headlines to accompany text.

CLD/PCM 427 Technical Writing

Prereq. PCM 300; PCM 320; AC 362
The student learns writing and editing skills applicable to technical information. Projects include procedure manuals, process papers, feasibility reports, business proposals, annual reports, and product literature.

CLD/PCM 437 Fundraising and Grant Writing: Principles and Practices

Prereq. One Integrated Communication Level 4
The student explores the history, principles, and theories of philanthropy. Analyzing the values and goals of a nonprofit client, she develops practical skills and identifies resource strategies in such areas as donor relations, volunteer coordination, database management, special-events planning, and grant writing. Case studies and guest speakers help acquaint the student with the variety of approaches used in different organizations, and she completes a semester long research and grant-writing project as an assessment. In the process, she also examines her own personal and professional commitments and contributions.


CLD/PCM 441 Business and Professional Speaking
Prereq. PCM 200; PCM 300; PCM 320; Integrated Communication Level 4
The course includes an extensive coverage of professional speaking strategies. The student is encouraged to speak from her own studies, integrating professional communication or management content with her analysis, valuing, and communication skills.


CLD/PCM 445 Intercultural Communication
Prereq. PCM 210 or PCM 230; AC 260
This course assists the student to develop her understanding of different value systems and communication patterns among various cultural groups. Probing her own experience, viewing films, reading, and interacting with guest speakers, she establishes a workable framework for guiding interaction within intercultural settings.

CLD/PCM 447 Conflict in Communication

Prereq. One Integrated Communication Level 4
Building on a variety of theoretical frameworks related to conflict from sociolinguistics, social psychology, and organizational communication, this course leads the student to integrate knowledge and performance in interaction across situations. It assists her to focus on conflict in positive aspects, bringing out multiple perspectives and examining ways to negotiate mutually acceptable outcomes, to defuse hostility, and to maintain communication channels.


PCM 449 Advanced General Semantics
Prereq. PCM 230; PCM 300; AC 260
In this course the student broadens her awareness of the interactions between language use, thinking patterns, and human behavior. She examines structures of thought relative to personal, cultural, and multi-disciplinary paradigms. She conducts an in-depth analysis of a specific environment, using general semantics to determine relationships between language, thought, and action.


PCM 461 Black and White Photography: Photocommunications
Prereq. PCM 300; PCM 320 or concurrent registration; AC 312
The student is introduced to fundamentals of black and white photography, including lighting, composition, developing film, printing photographs, retouching, and mounting photos for display. She works extensively in the darkroom and prepares a portfolio of her best work.
PCM 475 Video Production
Prereq. PCM 170; PCM 300; PCM 320; AC 312
The student refines her knowledge and ability to use electronic media by analyzing and designing video projects. Through careful, ongoing feedback and gradual internalizing of criteria for effective communications, she further develops her ability to evaluate, revise, and improve her own production work.
CLD/PCM 477 Public Relations: Theories and Applications
Prereq. PCM 300; PCM 320 or concurrent registration; AC 312
The student explores the internal and external impact of problem situations, and designs communications that provide information intended to clarify or influence. She produces communications using oral, written, graphic, and electronic media, analyzing which format most effectively meets the public relations requirements of the situation. Building familiarity with news media and specific intended audiences, she directs her communications to achieve maximum effect.


PCM 480 Critical Issues and Ethics in Contemporary Communication
Prereq. PCM 300; PCM 320; AC 312; AC 362
In this course, the student critically examines and systematically reflects on principles of communication ethics and theoretical perspectives in professional practices. Case studies provide her opportunities to apply her understanding of theoretical frameworks to the complex valuing and decision-making processes inherent in the various forms of communication.


CLD/PCM 490 Desktop Publishing
Prereq. PCM 170; PCM 300; AC 312
This course provides classroom and computer lab experiences that assist the student to expand and refine her print media communication and desktop publishing skills. She concentrates on synthesizing prior and new communication knowledge to design creative solutions for print media communication.

PCM 491 Gender in Communication

Prereq. One Integrated Communication Level 3
This course begins with a look at the underlying assumptions and relevance of the study of gender and communication. The student then critically examines communication research on gender and compares and contrasts it to discourses in popular culture about gender and communication. She takes a look at the developmental stages of gender expression and how certain cultures conceptualize and express a fluid concept of gender. An examination of gendered communication in the workplace is also included. The goal is to become a more effective communicator by gaining a better understanding of how gender may impact communication interactions in personal and professional settings.


CLD/PCM 493 Interactive Listening
Prereq. PCM 300; PCM 320
In this course the student learns strategies to improve her listening skills. She develops her ability to discriminate between stimuli competing for her attention. She learns techniques for improved comprehension, studies therapeutic listening approaches, and explores strategies for becoming an effective, critical, listener.


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Last Updated: 11/14/04
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