Business and Management | International Business | Management Accounting | Marketing Management

Marketing Management Major

What can you do with a Marketing Management Major?

• Take a new product from design to pricing to marketing as a product manager.
• Create advertisements as an art director.
• Produce direct marketing plans for an organization as a marketing manager..

What course would I take to get a Marketing Management Major?

Beginning Courses:

• Small Group Behavior
• Introduction to Business & Management
• Economic Environment

Intermediate Courses:

• Introduction to Accounting
• Managing in Organizations
• Quantitative Methods
• Marketing Principles & Management
• Finance

Advanced Courses:

• Global Marketing
• Small Business Management
• Business Policy and Strategy
• Business Practicum
• Customer Relationship Management
• Integrated Marketing Communications
• Marketing Technology & Strategy Implementation
• Market Research