PCM 411 (also ED 411) Career Search (1 Credit)
The student learns the process for finding and keeping jobs or for changing
careers. Using skills in analysis, valuing, social interaction, and effective
citizenship, she engages in life work planning. Specifically, she relates
knowledge gained through self-assessment to desired careers. She writes
a resume, conducts information interviews, and is videotaped interviewing.
She learns to "read" organizations in terms of her own potential
contributions to corporate missions and future endeavors.
PCM 421 ( also
CLD 421) Newswriting (3 credits)
Prereq. Integrated Communication Level 3 - As a staff member
of a student production team, the student learns news-gathering techniques,
journalistic styles, and editing. She learns various formats used in
newswriting - leads, news stories, feature stories, interviews, and
editorials. She also practices page layout and design, incorporating
graphics, illustrations, and headlines to accompany text.
PCM 427 ( also
CLD 427) Technical Communication
(3 credits)
Prereq. PCM 300 - The student learns writing and editing skills applicable
to technical information. Projects include procedure manuals, process
papers, feasibility reports, business proposals, annual reports and
product literature.
PCM 437 (also CLD 437) Fundraising and Grant Writing:
Principles and Practices (3)
Prereq. One Integrated Communication Level 4 - The student explores
the history, principles, and theories of Philanthropy. Analyzing the
values and goals of a nonprofit client, she develops practical skills
and identifies resource strategies in such areas as donor relations,
volunteer coordination, database management, special-events planning,
and grant writing. Case studies and guest speakers help acquaint the
student with the variety of approaches used in different organizations,
and she completes a semester-long research and grant-writing project
as an assessment. In the process, she will also examine her own personal
and professional commitments and contributions.
PCM 441 ( also CLD 441)
Business and Professional Speaking
(3 credits)
Prereq. PCM 320 - The course includes extensive coverage of professional-speaking
strategies, reviewing and building on those strategies. The student
is encouraged to speak from her own studies, integrating professional
communication or management content with her analytic, valuing, and
communication skills.
PCM 445 (also CLD 445) Intercultural Communication
(3 credits)
Prereq. PCM 210 or PCM 230 - This course assists the student to develop
her understanding of different value systems and communication patterns
among various cultural groups. Probing her own experience, viewing
films, reading, and interacting with guest speakers, she establishes
a workable framework for guiding interaction within intercultural settings.
PCM
461 Black-and-White Photography: Photocommunications
(3 credits)
Prereq. PCM 300 -The student is introduced to fundamentals of black-and-white
photography, including lighting, composition, developing film, printing
photographs, retouching, and mounting photos for display. She works
extensively in the darkroom and prepares a portfolio of her best
work.
PCM 462 Digital Photography (3)
Prereq. One
Integrated Communication Level 3 - The student learns
the aesthetic and technical aspects of producing art-quality
photographs using Adobe Photoshop. She must own or
have access to a digital camera; digital cameras are available
for short-term checkout from the Media Hub. The
course culminates in a gallery showing of students’ original
work.
PCM 475 Video Production (3 credits)
Prereq. PCM 170; PCM 300; PCM 320; AC 312 - The student refines her
knowledge and ability to use electronic media by analyzing and designing
video projects. By careful, ongoing feedback and gradual internalizing
of criteria for effective communications, she further develops her
ability to evaluate, revise, and improve her own production work.
PCM
477 (also CLD 477) Public Relations: Theories and Applications (3
credits)
Prereq. PCM 300 or MGT 300 - The student explores the internal and
external impact of problem situations, and designs communications
that provide information intended to clarify or influence. She produces
communications using oral, written, graphic, and electronic media,
analyzing which format most effectively meets the public relations
requirements of the situation. Building familiarity with news media
and specific intended audiences, she directs her communications to
achieve maximum effect.
PCM 490 (also CLD 490) Desktop Publishing (3 credits)
Prereq. PCM 300 -This course provides classroom and computer lab experiences
that assist the student to expand and refine her print media communication
and desktop publishing skills. She concentrates on synthesizing prior
and new communication knowledge to design creative solutions for print
media communication.
PCM 493 (also CLD 493) Interactive Listening (3 credits)
Prereq. PCM 300; PCM 250 or 320 - In this course the student learns strategies
to improve her listening skills. She develops her ability to discriminate
between stimuli competing for her attention. She learns techniques
for improved comprehension, studies therapeutic listening approaches,
and explores strategies for becoming an effective, critical listener.
